🏷️ Digital Marketing and Social Media
Statistics
| Level | 3 |
| Department | - |
| IIT Delhi Publications | 0 |
| Global Publications | 0 |
Top Researchers
- Arpan Kumar Kar (H: 64)
- P. Vigneswara Ilavarasan (H: 34)
- Reema Aswani (H: 12)
- Agam Gupta (H: 11)
- Harish Chaudhry (H: 9)
- Neha Bhardwaj (H: 8)
- Tahir Sufi (H: 7)
- Ashok Kumar Patel (H: 6)
Publications in this Topic
Search engine marketing is not all gold: Insights from Twitter and SEOClerks
2017 • 247 citations
Social media content and product co-creation: an emerging paradigm
2016 • 229 citations
Social Media Analytics: Literature Review and Directions for Future Research
2017 • 153 citations
Debunking the Myths of Influence Maximization
2017 • 127 citations
Trends in Influencer Marketing: A Review and Bibliometric Analysis
2022 • 115 citations
The evolution of social media influence - A literature review and research agenda
2022 • 101 citations
Value co-creation and social media at bottom of pyramid (BOP)
2021 • 83 citations
Review of Discussions on Internet of Things (IoT)
2017 • 78 citations