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Harish Chaudhry

Computer Science
IIT Delhi
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Trends in Influencer Marketing: A Review and Bibliometric Analysis
2022 115 citations Journal of Interactive...

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Anshika Singh Tanwar
joint papers
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Manish Kumar Srivastava
joint papers
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Research Areas
Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour
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