📄 Journal Article
Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India
614
Citations
2
Authors
130
References
1
Countries
Authors (2) 2 from IIT Delhi
Publication Details
| Type | Journal Article |
|---|---|
| Published | March 19, 2020 |
| Source | International Journal of Information Management |
| Publisher | Elsevier BV |
| Volume/Issue | Vol. 53 , pp. 102103-102103 |
| DOI | 10.1016/j.ijinfomgt.2020.102103 |
| OpenAlex ID | W3011648542 |
| Open Access | Closed Access |
Research Topics
Sustainable Development Goals
8 8 9 9
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