📄 Journal Article
Up the ante: Electronic word of mouth and its effects on firm reputation and performance
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76
References
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Authors (4) 1 from IIT Delhi
Publication Details
| Type | Journal Article |
|---|---|
| Published | January 16, 2019 |
| Source | Journal of Retailing and Consumer Services |
| Publisher | Elsevier BV |
| Volume/Issue | Vol. 53 , pp. 101726-101726 |
| DOI | 10.1016/j.jretconser.2018.12.010 |
| OpenAlex ID | W2910158401 |
| Open Access | green Access Free PDF |
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