📄 Journal Article
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
152
Citations
3
Authors
104
References
3
Countries
Authors (3) 1 from IIT Delhi
Publication Details
| Type | Journal Article |
|---|---|
| Published | June 12, 2019 |
| Source | Industrial Marketing Management |
| Publisher | Elsevier BV |
| Volume/Issue | Vol. 90 , pp. 493-507 |
| DOI | 10.1016/j.indmarman.2019.05.003 |
| OpenAlex ID | W2952992820 |
| Open Access | Closed Access |
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