Showing 4 publications
- 📄 Journal Article 🔒 Closed
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics
Industrial Marketing Management , Vol. 98 - 📄 Journal Article 🔓 Gold
Applications of big data in emerging management disciplines: A literature review using text mining
International Journal of Information Management Data Insights , Vol. 1 (2) - 📄 Journal Article 🔒 Closed
Facilitators and Barriers of Artificial Intelligence Adoption in Business – Insights from Opinions Using Big Data Analytics
Information Systems Frontiers , Vol. 25 (4) - 📄 Journal Article 🔒 Closed
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World
Information Systems Frontiers , Vol. 26 (3)