Showing 2 publications
- 📄 Journal Article 🔒 Closed
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics
Industrial Marketing Management , Vol. 98 - 📄 Journal Article 🔓 Green
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Journal of Business Research , Vol. 131