Critical Success Factors for Blockchain Technology Adoption in Freight Transportation Using Fuzzy ANP–Modified TISM Approach

The dynamic and uncertain demand forces organizations to provide flexible services in order to fulfill customer demands. Freight transportation, being the key component of the businesses, requires adoption of efficient Information and Communication Technologies which can induce transparent and flexible services. Blockchain Technology (BT) is an emerging technology which has great potential to cater solutions to freight transportation issues. This study identifies different critical success factors of BT adoption in freight transportation. An integrated Fuzzy Analytic Network Process (FANP) is applied to prioritize identified success factors. Further, modified Total Interpretive Structural Modeling (mTISM) is used to represent the interrelationship among different sub-factors. The findings of the study revealed Development Aspects, Customer Services and Technological Aspects as well as Data Transparency, Reliability and Organizational Culture as the most significant factors and sub-factors, respectively. The proposed model will guide freight transport managers to formulate their strategies regarding BT adoption.