📄 Journal Article
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
175
Citations
2
Authors
85
References
1
Countries
Authors (2) 2 from IIT Delhi
Publication Details
| Type | Journal Article |
|---|---|
| Published | October 21, 2019 |
| Source | International Review on Public and Nonprofit Marketing |
| Publisher | Springer Science+Business Media |
| Volume/Issue | Vol. 16 , Issue 2-4 , pp. 335-347 |
| DOI | 10.1007/s12208-019-00233-3 |
| OpenAlex ID | W2982203137 |
| Open Access | Closed Access |
Research Topics
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