Convexifactors, generalized convexity and vector optimization

In this article we study a recently introduced notion of non-smooth analysis, namely convexifactors. We study some properties of the convexifactors and introduce two new chain rules. A new notion of non-smooth pseudoconvex function is introduced and its properties are studied in terms of convexifactors. We also present some optimality conditions for vector minimization in terms of convexifactors.