Showing 2 publications
- 📄 Journal Article 🔓 Green
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
Journal of Business Research , Vol. 131 - 📄 Journal Article 🔓 Hybrid
How do system and user characteristics, along with anthropomorphism, impact cognitive absorption of chatbots – Introducing SUCCAST through a mixed methods study
Decision Support Systems , Vol. 178