Qualitative marketing research: understanding consumer behaviour
by Dominika Maison
New ArrivalQualitative marketing research: understanding consumer behaviour
Bibliographic Details
Title
Qualitative marketing research: understanding consumer behaviour
Author(s)
by Dominika Maison
Edition
2nd ed.
Year
2026
Place
Oxon
Publisher
Routledge
ISBN
9781041031147
Physical Desc.
xii, 289 p.
Classification & Location
Call Number
303.022:658.8 MAI-Q
Subject Code
Management Studies
Location
CL; DMS
Barcode
182108-182109
Subject & Notes
Subject(s)
Research schemata; Future of qualitative research; Managerial decision making; Research methods in management; Qualitative methods
Index
Includes index (p. 282-289)
Links & Resources
OPAC URL
Publisher
