Fandom analytics: creating and harnessing consumer and cultural passion
by Michael Lewis
New ArrivalFandom analytics: creating and harnessing consumer and cultural passion
Bibliographic Details
Title
Fandom analytics: creating and harnessing consumer and cultural passion
Author(s)
by Michael Lewis
Year
2024
Place
Cham
Publisher
Springer
ISBN
9783031659249
Physical Desc.
xiv, 260 p.
Series
Business guides on the go
Classification & Location
Call Number
659.11 LEW-F
Subject Code
Management Studies
Location
CL; DMS
Barcode
182116-182117
Subject & Notes
Subject(s)
Entertainment fandom; Sports fandom; Influencer marketing; Fan; Fandom consumer equity
Index
Includes references (p. 256-260)
Links & Resources
OPAC URL
Publisher
