Entrepreneurial marketing: how to develop customer demand
by Edwin J. Nijssen
New ArrivalEntrepreneurial marketing: how to develop customer demand
Bibliographic Details
Title
Entrepreneurial marketing: how to develop customer demand
Author(s)
by Edwin J. Nijssen
Edition
3rd ed.
Year
2022
Place
Abingdon
Publisher
Routledge
ISBN
9781041311294
Physical Desc.
xiv, 163 p.
Classification & Location
Call Number
658.8:334.72 NIJ-E
Subject Code
Management Studies
Location
CL; DMS
Barcode
181881-181882
Subject & Notes
Subject(s)
Marketing management; Customer demand; Customer development; Market segmentation; Sales promotion
Index
Includes references and index (p.147-163)
Links & Resources
OPAC URL
Publisher
